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Our unsustainable existence?

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Koos was invited at a fabulous workshop last week, where a lot of smart people from different companies came together to think about sustainable solutions for consumers. And again I realised that most people do not understand what ‘truly being sustainable’ actually means.

The whole point of the workshop was about the fact that ‘helping consumers to save energy’ is good for the environment. And it is great for our/their wallet too!

Most people would agree that energy efficient light bulbs are good for the environment. The problem however is that ’saving energy’ also equals ’saving money’. And what do we do when we save money? We use that same money to consume! We take an extra holiday to Thailand or buy a bigger television.

And that is a big nasty problem we refuse to face:
MONEY = CONSUMPTION = POLLUTION

Unfortunately the fabulous workshop did not have an answer to this problem. Everyone was quiet. And that is a major insight into the problems we are now facing in our own daily lives. The only true answer is an inconvenient one; we have to reduce our total impact.


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